GenAI is enabling large firms to deliver personalized, agile experiences at scale—eroding the traditional advantages of smaller firms. While many smaller players are hesitant to act, waiting puts them at risk of falling into a dangerous middle ground: no longer unique, yet not scaled enough to compete. To stay relevant, small firms must embrace GenAI now—moving fast, experimenting smartly, and building capabilities that keep them competitive in a changing market.

Creating an AI curriculum is a good start, but real GenAI adoption requires a culture shift. That means going beyond training to inspire curiosity, empower champions, and reinforce everyday habits. Start by spotlighting early adopters, sparking playful engagement to build confidence, and embedding micro-behaviors—like reminders, routines, and sharing forums. Adoption isn’t about knowledge alone—it’s about belief, permission, and momentum.

Generative AI (Gen AI) is poised to transform capital markets, influencing over two-thirds of industry functions. Firms exploring Gen AI's capabilities now will be well-positioned to capitalize on its advantages. Starting with manageable, low-risk use cases, such as productivity applications, can help firms unlock Gen AI's potential.